It seemed as though it was time to go back to sketchbook once more. I wasn’t annoyed. In some ways I was glad that Steve had pointed out that that was the best, because when I looked back I completely understood what he meant. What had I been thinking (See my previous “finished” effort below)? My supposed finished idea was awful. It was cluttered, needless colours was strewn all over the place, and it was just unnecessarily over the top. In my bid to come up with something amazing I’d made something too complicated and completely clouded my judgement. It was time to go back to the simple.
Taking all my design cues from the business card once again, I came up with what I thought was a lot more of a solid corporate identity. It was cleaner, simpler and cohesive. Everything that my first attempt wasn’t. After a lot of faffing (something which I sit here and swear I’m never going to do again) I sorted the corporate identity, so it was time to move back to the website.
The second time around, I gave the website a proper go. Up to now, the website is almost complete, and I just need to tweak some of the pages and update the corporate identity specifics. I know I’ve not made a lot of it clear enough yet, which I will be sorting during the next week in the spare time.
I’m about half-way through my creative work for my CD too, and I keep thinking of more ideas as the days go on. I’m looking forward to getting back to start working on it properly.
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