Sunday, April 01, 2007

The Business Card Ideas Post

Hi there. I've just finished digitising a lot of my business cards, and I'd like to share some of them. These are once again ideas straight out of my sketchbook, so I am aware they aren't as polished as the final product. I'd appreciate it a lot if you could just take ten minutes to have a look at some of my ides, and maybe even suggest your favourite.

Any feedback, like usual, is welcome.

Business Card 1

Business Card 2
Business Card 3
Business Card 4
Business Card 5
Business Card 6
Business Card 7

7 comments:

Julian Dyer said...

Card 1: A nice, simple and very effective idea to start with. It displays all the information with though room for even longer names. I think the green box at the bottom needs to have the same distance about the name as the distance between the address and the bottom.

Card 2: I really like the concept of this, it certainly has some contrast with the directionality of the information. However, I think the design could be a little annoying if you’re forever having to turn the card around. Great colours, I really like that grey with the white text on it

Card 3: Again, a great concept but needs some tweaking. I think you really need the whole name visible, as people collecting lots of cards may not remember the full name of the company. I think if you fixed that you’d have a really strong design on you hands.

Card 4: Another simple and effective design. I like the light typeface, it looks very modern and suits the profile of the company. I do feel however that the bottom left corner looks a little empty. Maybe you could put the dots from your logo there, but in that grey you keep using. It would fill some space and would still be in context with the company.

Card 5: Pleasant, simple, professional. I do feel that the name should really go at the top though, as people usually read from the top left downwards. I like the way the website address is in a larger text and not in bold, I think it looks better like that (which is a bad habit I am currently in with mine!)

Card 6: Another skyscraper thief I see :P Good combination of colours again, and I think the order of the information is logical. Good contrast of the thick sans serif font with the light and condensed sans serif font.

Card 7: Easily my favourite. Good use of the colours you’ve chosen, logical information, and it’s a bit more visual too. Good contrast between the blank part of the black box on the left with the text filled grey box on the right. I think there is also enough room for a longer name also. Top and bottom margins match ( I think) and again you’ve used a good contrast of serif fonts. Is the address in the same font as the name? If not, make it so – maybe even the same size as the email addy.

I hope my feedback is ok :)

PS: You owe me £250,000 for the skyscrapers… each. :P

Craig Burgess said...

Julian, thanks very much for the swift and in-depth feedback.

It's interesting that you say the last is your favourite, I thought that was one of my more boring ones.

I think my favourite at the moment is the one with the diagonal information and "ambient world" slanting off of the edge. I do realise I need to make the whole name visible, but I just fancied being a bit strange for that one and see how it worked. I was planning on having the rest of the logo wrapping around the back, but I don't think that would work.

Scott Dunwoodie said...

Crikey, I don't think I can compete with Julian's in depth comments on all 7 designs.

I will however comment on my favorite number 5.

I like the full out colour of the one side, is the white cross meant to mimic the shape of the braille?

If so would it be better if you used the dots for this?

The name at the bottom doesn't bother me,as it is bold and obviously a name.

The Green and White also looks good has a strong contrast.(on screen anyway!)

Good Job!!!!!

Just one little moan about PDFs. I am in agreement with Jakob Neilson that they interrupt the flow of browsing. It took me a while to sort them all out, after they were saved to my desk top!

Craig Burgess said...

Cheers Scott. And no, that white cross got accidentally saved onto the second page which I was never meant to add.

And about PDFs - I know they can be awkward, but I usually just open them in a separate tab. I just find it easier to show my work in PDF on my blog, plus it retains the quality of your design as well. I found using JPEGs or GIFs makes it go nastily jaggy.

Anonymous said...

Card #1: Spelling error straight away [on all examples!] Kuhlmann! Another error - not using the longest name provided to test the design. Therefore, the design is spatially compromised. There isn't enough room for long names to grow into. Sorry Julian, I don't agree with you.

Card #2: The colour palette is just so miserable don't you think? It doesn't say 'chilled out ambient vibe' to me. It says 'corporate': finance, medical etc. Issues with name length repeated. Nice reverse idea, but inappropriate [and not to mention frustrating] in this instance.

Card #3: Nice idea - dynamic - but poorly executed and once again too much twisting and turning to read easily. Where are long names going to fit? See a theme developing here? Can't see the theme being easy to use on letterheads etc., but there'll be other projects when you could use it.

Card #4: Clean. Address/Numbers too small or fine, or both. Not everyone has the eyes of a 19/20 year old! Address may sit better at bottom to balance white space. Not sure if the double sided printing is intentional, but anyway, please investigate the cost effectiveness [or otherwise], and post your results in a blog entry. If intentional, it just seems a bit indulgent?

Card #5: Still minor issues with font size and weight - which is exentuated when printing 'reverse' like this. But the most cohesive of the lot.

Card #6: Name length issues as above. Colour issues as above.

Card #7: Name length issues as above. Colour issues as above. In this instance you might have to print the 'grey' as a pantone colour - not a tint of black [the halftone screen would chew the white text up] - so it becomes a three colour card, and thus more expensive.

The choice is straightforward - please refine #5. And if you're tempted to disagree ... remember who's assessing the assignment.

J.Milsom said...

Not such a detailed post from me Craig, but I will say I like the way that you have played around with differant ideas, and layouts. In my opinion the best ones are #5 and #7. 5 because of how simple it is, and also the way it would possibly stand out as a finished product. And again #7 is an attractive design, but as Steve said, there could be issues with the space for the name, but top marks for all of them.

Chris Towell said...

I agree with number 5 being the best. Not much new I can really say. The name was the first thing I saw when I looked at it which is a good thing as it supposed to be seen first. Again it can accomodate the longer names as well.

I like the idea of number 6 with the white text on black it looks raised it could have been made a little bigger but still thats my number 2 favourite.