I really liked this logo, but in my hearts of hearts I always knew that it was never going to work for Ambient World. It doesn't look Electronica, and even my cheesy efforts to make it more adult by making it a frowning little man was never going to make it suitable. Nice logo I suppose, but a good idea in the wrong space of time.
This started out in colour, but the colours were all over the place the colours kind of worked together, but when I created it in the black and white version I found it worked better. I didn't mind this logo, but I never liked it enough to use it for my assignment. There was just something about it that just didn't strike me as record label.
Looks like the revolution logo, which was the idea I was trying to convey through the logo. This music was such a revolution to me - because it was far from the typical growling, shouting and screaming that my ears have become deaf from - that I decided I'd try to convey it in a logo.But on the other hand, I thought to myself, should I be trying to convey my own personal feelings towards the music in the record label logo? I didn't think so. Plus it looked too "revolution".
So by a quite lengthy process of elimination I came down to the last logo, the dots logo (it's at the bottom of the post). While I realised it wasn't the most graphically rich logo that I created I felt that it was by far the most suitable logo for a record company that I came up with. More specifically, it fitted this type of music as well, and for people wishing to delve into the logo a bit more they'd figure out that the dots were also braille for AW. So it also had that bit of depth that I was looking for. If there's one thing I've learnt so far in this assignment it's that I need to detach myself from my work, no matter how much I like it. Because in the end, it's what the client likes the most, not you. As paradoxically as it sounds, you've got to be analyse your work and be able to tell when you've come up with a good piece of design. Then in the same breath you've not got to like it so much that when it comes to the point of choosing a piece your judgment is affected by your love of one particular piece.
Now all I've got left to do on the logo side of things is finish off developing my logo that I've chosen (any feedback is welcome like usual).
Another problem this week has been figuring out which way around I do things. Do I create my corporate identity first then style guide after to coincide with that? Or do I write out my style guide first then create my corporate identity afterwards? When I originally wrote my time plans the other week I put my CO-ID first, so this week's planning and next weeks is going to be much a case of swapping things around to make sure I do the style guide specifics first. I think I've got the basics down now for the style guide in my sketchbook, and I've already started digitising a couple of my early designs:
Business Card Idea 1
Business Card Idea 2
Now it's the holidays I'm planning on getting my website built and out of the way, and with a bit of luck I'll get my style guide rules in there as well. Then I've got to finish off my CO-ID, and settle on some final designs. To finish off the three weeks, I'm planning on getting loads of ideas and inspiration together for the part of the assignment that I'm most looking forward to- the CD design.
3 comments:
Both business card ideas are really good Craig. Not only do they look a bit different to your standard business card, I like how you've chosen the positioning of the name so that you maximise the space for it.
I really like you second business card idea, Craig, but I think the first looks a bit “Dominos Pizza” in some ways. On your second one I think the text for the name sinks into the bottom half grey colour a bit too much. In ID you can align the content of the text box to the bottom of the box, which may make lining this up a bit easier. This is done by clicking the text box with the selection tool, then clicking “align bottom’ in the selection bar. It only needs tweaking a few mm, but I would imagine it will make it a bit more legible.
I also think you could dump the logo at the top, as it is already on the car and have the name larger. I really like the way that the “T” and “F” are done in the same colours as the logo, as this really adds some coherence to the design, while having some contrast to the surrounding text and background colours. I also think you should remove the widow from the “60385 Frankfurt am Main” part, possibly by either making the text box wider, reducing the size font, or using a ‘light’ variant if that is available on this font. Maybe even try putting “am main” on the same line, by doing a soft return just before the “am” part. It’s definitely nearly there, like a lot of designs at this stage in the process - its just needs tweaking.
There has been a lot of talk about where the email address should go. Steve suggested that it shouldn’t go directly below the name, but I’m not really sure on why this is. I would have thought information that is likely to change with each card would be grouped together. Also, if I looked at a card and thought “I wonder how I can contact this person?” I would want the two to be close together, rather than searching around the card to find it with the general email address. Maybe on your second design you could try to put it below the name, possibly with “E:” in green to keep with the coloured theme you have used in the corner. It’s worth a try, its more stuff for the sketchpad.
I think that you have definitely chosen the right logo design for Ambient World out of your four concepts. The fact that the dots also represent AW in braille is also a good feature and really gives it a deeper meaning which can only be a good thing. I hope to have my website done before we return as well so I anticipate lots of work to be done over our break!
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