Hi there. Here's the two final banners I've decided to go for. They may get a little bit more tweaking over the weekend, but these are more than likely the final product.
I tried to get a little bit of consistency over the two with the logo design.
I don’t want to be a party pooper, but I don’t think the date format you have chosen will allow you to pass. The date format in the information document clearly states "Friday 9th of February", so I think you should check with Steve to see if it fills the criteria. I would be surprised if it did.
Secondly, I think that the Wakefield part of the logo gets lost against the musical clef, I think you either need to make it bigger, or find some way of getting more contrast between the two. A drop shadow, or lower the clef opacity, maybe? Also the "J" on Jazz touches the Wakefield letters above it - might need spacing out a little.
I'm not too keen on the orange on the Ed Jones one either; it looks a bit “The Ridings” 1980's. I can see you have tried to match it to the Wakefield Jazz logo, but I’m not sure that is the right colour. I feel it is a bit abrasive, next to the delicate photographs. Maybe try a gold/brass kind of colour?
I don’t want to sound like I’m flaming it, because that is the last thing I would want to do. Just be sure what you hand in fits the criteria, and double check that date format.
Well I did previously check with Steve about the date format, and he was OK with it, but that was only when he was looking at my designs in my sketchbook. I'll check again.
Don't worry, I don't see it as flaming, and criticism is helpful. I'll take into account what you said and see what I can or can't change.
I was trying to create another strong line that matched the text alignment to the right I had it the other way around to begin with and it just didn’t look quite right to me. I do think I am going to design the banner again however as I’m not even sure if Steve would allow me to flip the image! So thanks for the comment.
I do like the fonts and layout you have used in your tall banner, I just think the date could cause a problem for international people who maybe have just moved or are visiting Wakefield. This is because some other countries read month / date and this could lead to problems with the Tina may 9/03 date format.
Steve was fine with me flipping one of the images Richard, but it can look wrong if you choose to flip the wrong image. It messes with all the light levels and things like that.
Yeah, the date is now changed to the full date, as per the brief. Thanks again Julian for pointing it out, I would never have thought to double-check.
Yes i think Julian may be right about the date format for the wide skyscraper banner but I think that the medium rectangle banner looks really effective and I think that it is quite eye catching.
Sounds like you've changed the dates now but my comments would have been that the date on the second poster is far too prominent, and on the first is far too hidden.
Ordinary people aren't as visually literate as you are and like posters to offer details in traditional formats (of course, if your course is taught like any of the ones I've taught on, you lost marks for not being different!). If people already know who these people are, the posters may work but if they don't, you need to offer more clues. But the missing details - where, how much, and how do I get tickets? And a web site URL?
Style: dates are usually represented as Day, date, year - Friday 9 February or Friday 9th February. There should never be an 'of'.
A good investment for any designer is a style guide used by editors - the Guardian's is a good one but there are others if you look on Amazon. You can get a cheap one second hand or see if your local paper has any they're replacing. A designer who understands copy is worth their weight in gold! (Most design ideas start with the text).
Flipping images: it's a tradition to try to get an image to face 'inwards' to the middle on a publication, whether it be a front cover, double page spread or whatever, or to use something to balance it if you can't. The usual way to do it is to flip the image if it's wrong, but check for giveaways like hair partings, moles, writing etc. If you need to balance an 'outward' looking portrait, look how magazines do it, with diagonal bars of text or smaller photos repeated down the edge. On a double page spread if you've got an 'outward' facing image then put it near the fold, never near the outer edge, and ensure there are some columns of text between it and the edge.
With a poster, cover or flyer you may thing there's no 'inside' but there is - in the west we tend to like things to face in to the left, and that's exactly what you've done.
7 comments:
I don’t want to be a party pooper, but I don’t think the date format you have chosen will allow you to pass. The date format in the information document clearly states "Friday 9th of February", so I think you should check with Steve to see if it fills the criteria. I would be surprised if it did.
Secondly, I think that the Wakefield part of the logo gets lost against the musical clef, I think you either need to make it bigger, or find some way of getting more contrast between the two. A drop shadow, or lower the clef opacity, maybe? Also the "J" on Jazz touches the Wakefield letters above it - might need spacing out a little.
I'm not too keen on the orange on the Ed Jones one either; it looks a bit “The Ridings” 1980's. I can see you have tried to match it to the Wakefield Jazz logo, but I’m not sure that is the right colour. I feel it is a bit abrasive, next to the delicate photographs. Maybe try a gold/brass kind of colour?
I don’t want to sound like I’m flaming it, because that is the last thing I would want to do. Just be sure what you hand in fits the criteria, and double check that date format.
Well I did previously check with Steve about the date format, and he was OK with it, but that was only when he was looking at my designs in my sketchbook. I'll check again.
Don't worry, I don't see it as flaming, and criticism is helpful. I'll take into account what you said and see what I can or can't change.
Thanks for such an in-depth comment.
The red trumpet just doesn't do if for me. It looks a bit out of place to me.
I was trying to create another strong line that matched the text alignment to the right I had it the other way around to begin with and it just didn’t look quite right to me. I do think I am going to design the banner again however as I’m not even sure if Steve would allow me to flip the image! So thanks for the comment.
I do like the fonts and layout you have used in your tall banner, I just think the date could cause a problem for international people who maybe have just moved or are visiting Wakefield. This is because some other countries read month / date and this could lead to problems with the Tina may 9/03 date format.
Steve was fine with me flipping one of the images Richard, but it can look wrong if you choose to flip the wrong image. It messes with all the light levels and things like that.
Yeah, the date is now changed to the full date, as per the brief. Thanks again Julian for pointing it out, I would never have thought to double-check.
Yes i think Julian may be right about the date format for the wide skyscraper banner but I think that the medium rectangle banner looks really effective and I think that it is quite eye catching.
Sounds like you've changed the dates now but my comments would have been that the date on the second poster is far too prominent, and on the first is far too hidden.
Ordinary people aren't as visually literate as you are and like posters to offer details in traditional formats (of course, if your course is taught like any of the ones I've taught on, you lost marks for not being different!).
If people already know who these people are, the posters may work but if they don't, you need to offer more clues.
But the missing details - where, how much, and how do I get tickets? And a web site URL?
Style: dates are usually represented as Day, date, year - Friday 9 February or Friday 9th February. There should never be an 'of'.
A good investment for any designer is a style guide used by editors - the Guardian's is a good one but there are others if you look on Amazon. You can get a cheap one second hand or see if your local paper has any they're replacing. A designer who understands copy is worth their weight in gold! (Most design ideas start with the text).
Flipping images: it's a tradition to try to get an image to face 'inwards' to the middle on a publication, whether it be a front cover, double page spread or whatever, or to use something to balance it if you can't.
The usual way to do it is to flip the image if it's wrong, but check for giveaways like hair partings, moles, writing etc.
If you need to balance an 'outward' looking portrait, look how magazines do it, with diagonal bars of text or smaller photos repeated down the edge.
On a double page spread if you've got an 'outward' facing image then put it near the fold, never near the outer edge, and ensure there are some columns of text between it and the edge.
With a poster, cover or flyer you may thing there's no 'inside' but there is - in the west we tend to like things to face in to the left, and that's exactly what you've done.
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